|
|
 |
Adobe Systems is a software manufacturer which, since its establishment in the United States in 1982, has specialised in the development of graphics software. Its most well known products include the graphics editing program Photoshop and the format PDF. Adobe is currently one of the world's largest software companies, and has offices in many countries. TechText has been providing translation services to Adobe Systems Benelux since 2007. The services involve a wide variety of texts, with an emphasis on marketing material for events, local promotions and direct marketing campaigns. Adobe is extremely positive regarding the quality of the translations and the speed of delivery, which are largely attributable to TechText's detailed examination of Adobe's extensive product portfolio and the specific terminology used. |
|
|
Evelien van Waveren, Marketing Services Manager at Adobe Systems, remembers the beginning of the cooperation: "We first came into contact with TechText in September 2007. At the time, our department had just taken on a new member of staff who had had positive experiences with TechText at her previous employer. Based on this recommendation, Adobe also began doing business with TechText. Due to our American origins and international orientation, we approach our customers in two ways: at both the corporate and local (Benelux) level. TechText operates in both domains. For instance, at the corporate level TechText is hired by large international translation agencies to perform work for us. In addition, they translate product information, leaflets and manuals. At that level, TechText is also involved in the localisation of the Adobe website, in other words adapting the language and cultural aspects of texts to suit specific language areas."
Local marketing as a focus
Adobe also uses the services of TechText at the local level. Evelien: "In that case, for translations from and into Dutch, English and French. The core of this work consists of marketing texts for events in the Benelux, local promotions and direct marketing campaigns. A recent campaign involved requests from users for a free Creative Suite Trial DVD. TechText provided translations from Dutch into French for the advertising mail, a poster, the dedicated website and, finally, a mail to thank people for their participation."
Major satisfaction
Judging by Evelien's comments, Adobe is pleased with the cooperation: "The benefits of the working methods of TechText lie primarily in the fact that the broad range of services they provide us with, at both the corporate and local level, ensure that their translators are properly up to date on the specialised Adobe terminology and our extensive product portfolio. We are also very impressed with the quality of the translations from TechText and the speed with which they deliver them. Furthermore, it is a highly pleasant cooperation, and they always do their utmost to finish the work on time, also in the case of rush jobs. As a result, we are very satisfied with TechText. For us, this constitutes an excellent basis for further cooperation." |
|
|
